Wine is a source of huge pleasure - but it's also a major business these days. With so many new trends, with growing interest in wine and a general appetite for experience-led holidays, how does the consumer navigate their way through the maze to find expert knowledge? Welcome to Winerist.
Filled with unique wine experiences, Winerist (Winerist.com) is the perfect booking platform for those looking for a wine, food and whisky experience on every continent! Winerist is like an encyclopaedia of tried and tested wine and food destinations around the world: 133 wine regions and wine capitals are celebrated on the Winerist platform; the largest online travel specialist for wine and food tours featuring wineries, wine tours, cooking classes, wine hotels and more. This is the website to use to find and book your perfect wine, food and whisky experience.
Diana Isac, the founder of Winerist explains that the business showcases detailed travel guides combining knowledge on where to stay, what to do and what to taste. From here you can book instantly online and on the company’s Trip Organiser page, where one of the many experts can assist you with any questions you might have. Complementing this, is an online magazine full of lifestyle wine and food travel stories and videos. Winerist attracts over 220,000 unique monthly website visitors who discover and book off-the-beaten-track wine travel.
Winerist allows guests to view and book tastings at a wide selection of wineries around the world and embark on wine tours and stay at hand-picked places in a vast selection of regions. Winerist also offers inspiration on lesser known destinations on its homepage.
The most popular searched for and booked destinations in 2018 at Winerist were Bordeaux, the Douro Valley and Provence. Strong growth in bookings included to Sicily, Santa Barbara and Moldova.
The travel guides for each region further offer visitors plenty of useful information to enhance the whole holiday. Many of the places featured are small and independent meaning they were relatively hard to discover with no major presence online.
Founder and CEO Diana Isac launched Winerist five years ago having been on a wine holiday exploring parts of France and wanting to visit vineyards and being denied access due to limited opening hours etc. Diana wondered where she could find a comprehensive list of wine experiences that highlighted access and there was no such resource. Returning to London, she researched consumer demand for wine experiences and monitored the growth of wine bars, wine shops and the extensive wine lists now available at restaurants that showcase a wider variety of wines. There was also a growing interest in wine courses and qualifications such as WSET. It was time to launch Winerist.
Diana Isac was born surrounded by wine. Her Moldovan background literally placed her at the heart of a wine producing country, with memories of stomping grapes and making wine with her grandfather still very much alive in her memory. Moldova is a hidden gem in terms of travel and Winerist celebrates 20 Moldovan wine experiences including tours, wineries and hotels. The wine industry in Moldova accounts for 3.2% of the GDP and 7.5% of Moldova’s total exports, employing over 250 thousand citizens at the 140 wine companies. Moldova has the biggest density of vineyards in the world – 3.8% of the country’s territory and 7% of the arable land.
With experiences in mind, Winerist allows guests to access local experts, enjoy an authentic travel experience with a tailor-made trip at the best available prices. The objective is that the experience is memorable beyond the holiday and more than just about the wine. It is about the unique hospitality that guests enjoy.
Winerist.com offers experiences for those aged in their twenties all the way up to retirement. The experiences featured appeal to couples, families, groups of friends and colleagues. Winerist research shows that 70% of users are experience seekers while 30% are classed as being into ‘fine wine’. The guest is rewarded with independent recommendations and an easy to navigate site with a booking function. The access they receive is from passionate experts who know the wine world inside out and have a genuine interest in wine.
Says Diana: “The Winerist ethos is to help you build memories for life, it is about creating experiences; not just holidays. Our platform is for those who enjoy wine, food and the beautiful surroundings of a wine destination and more importantly, it is about the people we work with. From a gourmet, laughter filled lunch with the winemaker, to overnight stays at scenic wineries, Winerist takes you on a one of a kind journey. A journey of positive emotions, for your palate and for your soul.’
Winerist (Why-ner-ist) noun.
An individual who enjoys wine, food, travel and unforgettable experiences