Our Work
We have secured extensive and ongoing media coverage for all our clients across print media, online media and broadcast channels. Here are some samples of our work:
Historic House Hotels
United Kingdom
For over 10 years Peter da Silva has represented the three Historic House Hotels located in England and Wales. The hotels were donated to the National Trust and were the largest donation ever to the charity.
Peter da Silva has worked extensively with all three hotels to secure hundreds of articles in newspapers, magazines and on websites. The hotels have also appeared across several television shows and on the radio.
Each hotel has a dedicated media plan targeting national, regional, local and international media. The hotels have hosted many journalists who have delivered fantastic reviews and features.
“A hotel run for posterity and not for profit offers an unforgettable break…”
Palais Amani
Morocco
For 8 years Peter da Silva has represented the leading independent hotel in Fez, Morocco’s second largest city. In that time, the hotel has expanded and added new bedrooms and Fez’s leading cookery school the ‘Fez Cooking School’.
The hotel has appeared in many articles across the UK media in newspapers and magazines but also online which has attracted a global audience. The hotel has also appeared across several in-flight magazines for airlines that serve Fez airport. With Ryanair who have a hub at Fez airport, a travel video was also created with the hotel.
The hotel has a bespoke media plan to target hundreds of publications to showcase Fez as an undiscovered destination, a foodie city and now easier to reach that ever before with more airlines and flights.
“This charming, friendly riad has at its heart an open courtyard, paved with typical Fez tiles and planted with trees and flowers to provide a tranquil haven…”
Absalon Hotel Group
Denmark
For 4 years Peter da Silva has represented two of Copenhagen’s leading family owned and run hotels: The Absalon Hotel and the boutique Andersen Hotel both in the hip Vesterbro neighbourhood.
The hotels have appeared across many newspapers, magazines and websites and featured in many in-flight magazines for airlines that serve Copenhagen. The Andersen Hotel relaunched in that time with a new campaign of design and media coverage was secured to highlight the new look.
The media plan included linking up with Copenhagen businesses, included within journalists’ itineraries, so features could showcase leading independent restaurants and the Danish Design Museum. These third party partnerships were managed by Peter da Silva.
“A holiday to Copenhagen with my grandmother is something I’ll cherish (staying at The Andersen Hotel)…”
Jardin des Douars
Morocco
This is the sixth year that Peter da Silva has represented one of Morocco’s leading, independent resort hotels in Essaouira. In that time, the hotel has added luxury villas and Essaouira airport has welcomed new airlines and new routes, including to London.
The hotel has appeared in articles across several travel sections showcasing it as affordable luxury, a family hotel and also a resort style hotel. The hotel was awarded ‘Best Hotel in Africa’ by Luxury Lifestyle Magazine after a review and reader feedback.
The media plan for the hotel was designed to target many editorial sections of the media, via a wide selection of journalists, emphasising the appeal of the property set in the Essaouira hills.
“Hotels are often described as hidden gems, but Le Jardin des Douars, nestled away in the hills of Essaouria, Morocco, must truly be the most special and secluded of them all…”
Winerist
Global
Within the first year of working with Winerist, Peter da Silva has secured interviews for company founder Diana Isac and hosted a press trip of leading UK media to an undiscovered wine destination – Moldova.
The website has appeared within a variety of consumer publications to introduce the Winerist brand as a travel company to use when seeking unique wine travel experiences globally.
The media plan included the consumer launch of the brand, introducing both the brand and founder. A new website was launched during the campaign and several destinations added to the 133 available to book.
“Wine travellers’ new destinations. Diana Isac, founder of online travel specialist Winerist, on the rise of wine travel and the new top destinations…”
The Vineyard Hotel
United Kingdom
For 6 years Peter da Silva positioned The Vineyard Hotel in Berkshire, England as the UK’s wine hotel. The five-star hotel, a member of Relais & Chateaux is home to over 30,000 bottles of wine and offers WSET wine qualifications.
Peter da Silva secured hundreds of articles in print and online and also secured broadcast media coverage including competition slots on television. Articles included hotel reviews and also WSET features on securing a wine qualification while staying at a luxury hotel.
The hotel had a yearly media plan to target a wide range of publications. The media plans included restaurant and chef focuses, wine and sommelier focuses and travel and spa focuses. Peter da Silva also set up author lunch events working with book publishers and agents to offer a diary of exciting events.
“You come to The Vineyard for the wine – 30,000 bottles, no less. You spot the cellars as soon as you arrive. Opt for the wine pairings – you’ll genuinely learn something…”
Sail Cape Verde
Cabo Verde
A one-off project in 2014 took Peter da Silva and five journalists to two of the lesser known Cape Verdean islands – São Vicente and Santo Antão. Working with the tourist board, an airline, a yacht company and an independent guest house, the objective was to showcase these beautiful islands to a new audience with one-stop flights from London via Lisbon.
The campaign included media coverage both in print and broadcast. The newspaper coverage from both The Independent Newspaper and the Evening Standard Newspaper is still online. The journalists for these two titles are among the best-respected writers in the UK. The broadcast coverage was unique and Peter da Silva worked with Fashion TV for a global clip combining travel and fashion. This clip remains available online having been aired on Fashion TV for over a year.
“Cape Verde is increasingly seen as a sailing destination – a fact underlined by the number of luxurious boats tethered in Mindelo…”
More Work
In the past we have also…
Launched Hampton Manor to the UK media and then for 6 years positioned across the travel media as ‘A unique family-run Michelin Foodie Destination’
Established Ynyshir Hall Hotel in Wales for 6 years across the media as ‘Wales’s leading foodie hotel with a Michelin Star under Joan and Rob Reen’
“Ynyshir Hall under Joan Reen would make a good book, even a film…”
Celebrated Llangoed Hall’s refurbishment and relaunch as one of Wales’s leading luxury 5* hotels
Introduced Kasbah Angour in the Atlas Mountains across the media to ‘Combine the Atlas Mountains and Marrakech’
Positioned The Headland Hotel in Cornwall for 4 years across the media as a ‘Leading hotel throughout the year’
Secured The Stafford Hotel in London across the media as ‘A Grande Dame 5 Star hotel after becoming independent’
“It’s refined, elegant and exceedingly English. The hotel is surprisingly discreet and low-key, helpful without being overbearing…”